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Apprenticeship: Standard Hospitality team member

This Apprenticeship is suitable for anyone looking to working as an hospitality member. A hospitality team member can work in a range of establishments, for example bars, restaurants, cafés, conference centres, banqueting venues, hotels or contract caterers. The role is very varied and although hospitality team members tend to specialise in an area, they have to be adaptable and ready to support team members across the business, for example during busy periods. Specialist areas in hospitality include food and beverage service, serving alcoholic beverages, barista, food preparation, housekeeping, concierge and guest services, reception, reservations and conference and banqueting. The most important part of the role is developing fantastic ‘hospitality’ skills and knowledge such as recognising customer needs, knowing how to match them to the products and services of the business and working as part of a team to ensure that every customer, whether they are eating in a restaurant, drinking cocktails in a bar, ordering room service in a hotel or attending a business conference feels welcomed and looked after.

All hospitality team members must have the following core hospitality knowledge, skills and behaviours

  • Recognise customer profiles in hospitality and how customers have different needs
  • Understand the importance of meeting, and where possible, exceeding customer expectations in line with the business / brand standards
  • Understand the importance of receiving and dealing with customer feedback to support the improvement of products and services and provide value for money
  • Know the business vision and values, its main competitors, how it fits into the wider hospitality industry and how own area of work contributes to achieving business targets
  • Know how own role can minimise unnecessary financial loss to the business
  • Understand how personal discipline in approach to work, for example time-keeping, attendance, personal appearance, personal presentation and conduct can all have an impact on the business/ brand reputation

Next steps

While your knowledge and competence will improve over the course of your apprenticeship you will also need to convince to potential employers that you have the relevant skills, temperament and qualities and that you are willing to commit to the role and learn. Please click below to apply/register for apprenticeship jobs

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